Vlad Pereira

Founder & Chief Editor

Born in Brazil and shaped by a career in professional ballet across Mexico and Vancouver, Vlad brings an unconventional path to the EV space. After years in the arts, he turned his analytical mind toward sustainable transportation — founding ThinkEV from Vancouver Island with a clear mission: make EV education accessible to every Canadian, regardless of technical background. Vlad believes the shift to electric vehicles shouldn't require a PhD to understand. ThinkEV exists because navigating rebates, comparing specs, and cutting through marketing noise shouldn't be this hard. He leads the team with the same discipline he brought to the stage — attention to detail, commitment to the work, and a deep belief that doing things right matters more than doing them fast.